Malaysia Airlines: Teleportation Experience Design (MoneyLion Design Challenge)
Project Brief:
Malaysia Airlines has determined how to teleport people. Design a mobile app
user interface that allows users to travel instantly from one place to another.
Design Requirements
Personal and group teleportation.
People can send/gift teleportation to others
Maximum 4 people per trip
Malaysia Airlines branding
IOS design guidelines
Design Approach
I approached this challenge by first understanding the concept of teleportation by watching short film clips and references on YouTube, identifying the core user needs and constraints. From there, I developed a streamlined flow that makes teleportation feel as intuitive as booking a flight, but significantly faster.
Exploration
Exploration by watching YouTube shorts movies.
2. Research
Research the case study of few Airlines on travel booking patterns and IOS guidelines.
3. Ideation
Sketched user flows and wireframes of the complete journey from home to arriving at the destination.
4. Refinement
Research the case study of few Airlines on travel booking patterns and IOS guidelines.
Design Principle
Convenience & Clarity
Users should immediately understand where they are, where they're going, and who's traveling
Trust & Security
Every step is clearly communicated with verification points to build confidence in the technology
Brand Identity
This design followed the Malaysia Airlines brand style.
Customer Centricity with efficient UX
Streamlined flow that gets users from intention to teleportation in minimal taps
Exploration & Research
Key Assumptions:
Teleportation is instant but requires precise location selection
Safety verification is critical before teleporting
Users need clear feedback during the teleportation process
Frequent travelers will have favorite destinations
Group coordination requires passenger management UI
Users should be able to send or gift teleportation sessions to others
The experience integrates a points-based system
Customer Satisfaction (CSAT) should be measured after each teleport
